Hoax Couture


Custom design, dressmaking and tailoring for all genders
Since 1985


Star Cineplex Official Stylist • Toronto Star Readers’ choice Best Dressmaker

4.9
Based on 67 reviews
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J SB
19:37 24 Nov 24
I’ve had the privilege of working with Jim at Hoax Couture for my mother-of-the-bride dress, and I’m so ecstatic about the final product! When I first reached out to Chris, he was so transparent about the consultation process. During our first meeting, I saw how easy Jim was to work with - he walked me through the process from the fabric choices to the final fittings with patience and professionalism. He offered recommendations on what would look best based on my daughter’s specifications, and his expert craftsmanship led to my dream dress. I’m so incredibly grateful for his role in bringing my daughter’s wedding vision to life. Thank you Jim and Chris!
Abby Howard
13:01 18 Oct 24
The folks at Hoax Couture was incredible to work with and we couldn't have been happier with the end result! They made both my husband's tuxedo and my dress for our wedding, and they were exactly what we had hoped for. Our guests were complimenting their work all night. Thank you guys so much, the night wouldn't have been the same without you!
Karolina Ratajczyk
17:08 29 Sep 24
I couldn't be happier with the beautiful and unique wedding dress Jim made for me. 💜
Susan
15:57 16 Jul 24
Had my wedding dress made here and it was a wonderful experience. After shopping for a dress I realized quickly that I was not going to find what I wanted and it was going to be a lot of work and alterations if I purchased off the rack. When I reached out to Jim and Chris they replied quickly and professionally and it was easy for me to book a consult to discuss what I had in mind. Jim was so easy to work with and overall it was a stress free experience. It was also a lot of fun seeing the dress come to life over the course of my fitting appointments. In the nicest way, I hardly thought about the dress which gave me the time to focus on the rest of the wedding plans. Definitely recommend and will be back if I ever need a dress made again!
Nora Power
00:14 11 May 24
My daughter and I had a wonderful experience with Jim and Chris at Hoax. We were looking for dresses for my other daughter’s wedding and everything was fussy, heavy and needing major alterations to fit (I am short and round!). Jim is so kind and calm that the process was really enjoyable. We came away with two beautiful, simple but elegant dresses. Rest assured simple does not mean plain! Jim helped us choose beautiful fabrics, listened to our wish list and then he and Chris added special details to create interest without adding fussiness. I would never have chosen the fabric he guided us to on my own, but we both ended up with comfortable, light weight dresses in stunning materials. We are so happy with the results and looking forward to wearing our special dresses in a couple of weeks. Thank you Jim and Chris for such a memorable experience!
Síne McEllin
00:08 02 Aug 22
Last year, I reached out to Jim Searle at Hoax Couture with a drawing of a dress I had designed for my wedding. He was very responsive and communicative straight away. We chose fabric together and he worked with me for months to create the dress of my dreams. This time included overseeing the creation of custom embroidery, which was outsourced. The dress was tailored to perfection in the end and fit like a glove. I would highly recommend their services!
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Choosing a custom-made outfit offers numerous advantages that extend far beyond the surface. It allows you to express your unique style, ensures a flattering fit, and guarantees high-quality materials and craftsmanship. Moreover, it enables you to align perfectly with the theme of your event and holds significant emotional value.

Ultimately, a custom-made outfit elevates your whole spirit. So, if you’re looking for attire that not only makes you look your best but also makes you feel your best, consider the advantages of going custom-made – it’s a choice you won’t regret.

Consultations and fittings by appointment – we’d be happy to discuss your project or give you a quotation.

Please click on the chat bubble in the bottom right corner – or email us at style@hoaxcouture.com , and we’ll answer any and all questions you might have

Best Dressmaker In Toronto
BEST DRESSMAKER IN TORONTO
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Custom Dressmaking and Tailoring

Our specialty is custom dressmaking and tailoring.  In the past we have sold our designs to top retailers around the world, including Bergdorf Goodman, Macy’s and specialty boutiques from Paris to Hong Kong. About 15 years ago we decided to focus on our true love – custom designing for private clients. We are consistently voted Best in Toronto as fashion designers, tailors and dressmakers because creating bespoke fashion for any occasion is our passion.

We are Toronto’s best dressmakers – as voted by the readers of the Toronto Star. Our reputation for quality, fit, on-time service and attention to detail is second to none. We can make anything, and we can fit anyone.  

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We Have over 35 Years of Experience

Trust your custom project to someone with experience. We have been making clothing for discerning clients for 35 years. With clients as diverse as The Ritz Carlton, The National Ballet of Canada, The San Francisco Ballet, Singers Jason Derulo, Molly Johnson, Gord Downie as well as countless not-so-ordinary people, we can bring your idea to a spectacular finish.

Advice when you need it

Clients  value the advice we can give on everything from the right cut of a neckline, to accessories, to the right undergarments for their outfit – we are not just dressmakers, but we are two of Toronto’s most recognised and awarded fashion designers – all part of the standard fantastic service that we offer.