Chris and Jim:

Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training

Chris was trained as a lawyer and Jim as an architect.

News

Little Black Dress Blues

Posted by: JimSearle on Fri 19:59PM

Post City Magazines Article on Hoax Couture:
T.O.’s custom-made dress kings design the perfect LBD
Rebecca Eckler - Post City Magazines - December 2009 - Toronto, Ontario

‘I’M FEELING, WELL, a little petulant when I’m told I can’t have the fantastic red dress I’ve spied on a counter in Chris Tyrell and Jim Searle’s studio. I feel like stamping my feet. ‘But it’s the perfect dress,’ I moan. ‘I can tell it will fit. I love the design, the detailing, the fabric. I love the colour. I want it!’

I’m told for a second time I can’t have it. Sigh. The red dress has been custom made and designed for another woman. (A high-profile ‘blogger.’ Whatever.) That means, unlike at a department store or boutique, that red dress is the only one in the world. I have to get over it. And give the designers credit. Searle and Tyrell won’t budge on this.”

Read the original article…..

Latest News:

By Calendar Date

May 2013
M T W T F S S
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31