
Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training
Chris was trained as a lawyer and Jim as an architect.
Posted by: JimSearle on Fri 19:59PM
Post City Magazines Article on Hoax Couture:
T.O.’s custom-made dress kings design the perfect LBD
Rebecca Eckler - Post City Magazines - December 2009 - Toronto, Ontario
‘I’M FEELING, WELL, a little petulant when I’m told I can’t have the fantastic red dress I’ve spied on a counter in Chris Tyrell and Jim Searle’s studio. I feel like stamping my feet. ‘But it’s the perfect dress,’ I moan. ‘I can tell it will fit. I love the design, the detailing, the fabric. I love the colour. I want it!’
I’m told for a second time I can’t have it. Sigh. The red dress has been custom made and designed for another woman. (A high-profile ‘blogger.’ Whatever.) That means, unlike at a department store or boutique, that red dress is the only one in the world. I have to get over it. And give the designers credit. Searle and Tyrell won’t budge on this.”
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