Chris and Jim:

Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training

Chris was trained as a lawyer and Jim as an architect.


From Toronto Life

Posted by: JimSearle on Thu 16:15PM

Hoax Couture Studio Boutique

  515 Queen St. W. (at Spadina), 3rd flr. • View on map »

Share this with Twitter, Facebook and Email

The tailoring and dressmaking duo of Chris Tyrell and Jim Searle does brisk made-to- measure business (suits for day, glam for night), counting Molly Johnson, Chantal Kreviazuk, Diana Krall and Dennis Rodman among their clients. As for the clothes, 100 shades of high-twist wool are available for custom all-season suiting. Stylish mothers of the bride favour bespoke separates (from $600), while gala-goers and bridal parties opt for the signature Hoax cincher: a custom silk bustier, recently updated with more underwire for extra boost (from $495). Gowns come with glamorous cowls or V-backs, in tea length or grazing the floor; matching wraps are $95 to $195. “We will make whatever you want,” says Searle. “And we’ll make it fabulous.”

  M–Sa 11–6, or by appointment.

  map marker #1
  515 Queen St. W. (at Spadina), 3rd flr

Latest News:

By Calendar Date

February 2016
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29