Chris and Jim:

Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training

Chris was trained as a lawyer and Jim as an architect.

News

Dare To Wear Love Charity Fashion Show Ends Toronto Fashion Week

Posted by: JimSearle on Mon 23:13PM

From the Real Style Network - an article on DTWL

Dress by Izzy Camilleri The little princess by Izzy Camilleri

We could not think of a more beneficial and fashion worthy event than the Dear To Wear Love fashion show which closed Toronto Fashion Week for Spring 2011. A brainchild of Jim Searle and Chris Tyrell from Hoax couture, the fashion show/fundraiser raises funds for the Stephen Lewis Foundation. The Foundation provides desperately needed funds for over 2 million Aids orphans and their elderly caretakers in Africa. An incredible amount of work and dedication went into putting this event together with over 25 Canadian fashion designers and dozens of models, dressers and volunteers participating and fully donating their time and money to make this happen. Their effort was a success as the event was completely sold out!”

Read The Original Article…

 

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