
Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training
Chris was trained as a lawyer and Jim as an architect.
Posted by: JimSearle onSat, Mar 12 2011, 13:00PM
This article from the Washington Post illustrates a lot of what makes fashion no fun and makes us know we are on the right path with our version of “slow fashion” : One garment at a time for one client at a time.

Galliano in Happier Times
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“Sometimes beautiful clothes are just simply beautiful clothes and not necessarily ‘news.’ - Tom Ford
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