Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training
Chris was trained as a lawyer and Jim as an architect.
Posted by: JimSearle onFri, Apr 1 2011, 20:15PM
Hoax Couture was recently profiled on “Get Involved” a show that runs regularly on TVO.
The show showcases the development of the Dare to Wear Love event that we founded to help raise funds and awareness for the Stephen Lewis Foundation.
The Stephen Lewis Foundation supports graass roots projects in 15 countries in Sub-Saharan Africa, providing assistance to those living with the effects of the HIV/AIDS pandemic. THey have a focus on helping those orphaned by the disease, and the grandmothers who are often left behind to care for them.
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